Publicis Zurich strengthens creation
With Christine Florence Hansjosten and Sören Schröder, two new CDs join Publicis at Stadelhoferstrasse. Sören Schröder and Sascha Fanetti also become part of the management team.
According to Managing Director Matthias Koller, Publicis is reorganizing its creative department to become more digital and diverse: "Christine Florence Hansjosten - previously Executive Creative Director at MCH Global Zurich - joined us as CD on April 1. Which is a real homecoming for Christine: she got her first taste of advertising at Publicis Hamburg in 2006." The dual German-French citizen has worked in a wide variety of agencies in both Germany and France over the past 15 years, including as Creative Director at Saatchi & Saatchi Düsseldorf, DDB Berlin and as ECD at Mad & Women Paris.
The second new addition to Publicis is Sören Schröder as Creative Director and member of the Executive Board. The advertiser joins Publicis from Jung von Matt Limmat at the beginning of June. According to Koller, he brings "an immense wealth of experience, which he accumulated at many well-known agencies in Germany and Switzerland, including TBWA\, Scholz&Friends, FCB and Notch Interactive." Schröder is a member of the Art Directors Club Switzerland and Art Directors Club Europe.
Much anticipation...
"Of course, it is always enriching when fresh minds, fresh ideas and fresh approaches make their way into an agency," says Managing Director Koller happily. "The fact that we were able to sign up Sören, a firm fixture in the Swiss advertising landscape, and Christine, an additional power in the field of integrated communications, makes us even more pleased." With the two new appointments, the agency is consistently pursuing its strategy: on the one hand, the two bring new ways of working with a focus on teamwork and agile methods. On the other hand, in addition to its expertise in classic communication, it continues to strengthen digital without neglecting important aspects such as live communication and PR.
... and a holistic creation representation in GL
At the same time as Schröder joined the company, the creative arm of the management team was also completed: In addition to Schröder, who will focus on integrated campaigns together with Creative Director David Lübke, and Martin Stauch as UX Director, Sascha Fanetti has also joined the team. As a member of the Swiss ADC and long-time Creative Director at Notch Interactive, his focus is on the digital development of the agency.
"As usual, we will continue to deliver world-class campaigns at both brand and performance levels," Fanetti said. "There will also be a focus on internal issues such as future collaboration between strategy, creative & technology within the Pubilcis Group and agile working standards."
