Inside Labs and Spot Advertising join forces
Inside Labs from Laax and Spot Werbung from St. Moritz are forming a partnership. Going forward, they aim to leverage the synergies between their software solutions—the Omni Platform and Ferienshop—to offer tourism destinations and mountain railways a digital ecosystem that, through smart data utilization and e-commerce, will enable digital guest experiences on par with those of major players like Airbnb or Booking.com.
The St. Moritz agency Spot Werbung and Inside Labs from Laax would like to Alliance will continue to drive digitization in tourism. The two digital companies will remain independent, but will pool their expertise - and combine the advantages of their software solutions.
Programming interfaces, so-called APIs, will in future link Spot Werbung's vacation store with Inside Labs' Omni platform. This will create a digital ecosystem for the management of tourism destinations and mountain railroads.
The best of both worlds: E-commerce and Smart Data
This new ecosystem combines the best of both software solutions, according to a statement. Spot Werbung's vacation store bundles tourism services, opens up activity providers and maximizes the product reach of a destination. Inside Labs' omni-platform, on the other hand, digitizes customer relationship management and increases convenience for guests as well as value creation in destinations.
Already well-known tourist destinations in the portfolio
With Davos Klosters, Flims Laax Falera, Lenzerheide and Engadin St. Moritz, major destinations and mountain railroads in Graubünden already place their trust in the two companies. Thanks to the alliance of these digital leaders, digital know-how in the Graubünden tourism industry is to be further promoted and expanded. "But thanks to the cooperation, tourist destinations in the DACH region, including South Tyrol, can also offer their guests seamless, digital experiences on a par with the big players such as Airbnb or Booking.com. This is about much more than pure technology. The focus is on making tourism brands tangible and designing products," explains Werner Pircher, Partner and Creative Direction at Spot Werbung in St. Moritz.
