Kick & Fly - the football game for all fans
Futurecom kicked the soccer ball to South Africa for SportXX.
In keeping with the current football theme, Futurecom was commissioned by SportXX to create an online activity. The claim for the Migros subsidiary was to promise: "Everything for the fans". The agency passed the ball to the users and developed the "Kick & Fly" game.
Anyone who manages to kick a football virtually to South Africa can win a dream trip to South Africa with a bit of luck. The challenge lies in the fact that the user has to define for themselves in which direction and how far they want to kick the ball to get to South Africa.
Once the user has managed to guide their shot to South Africa, they can fill in a competition form, hand it in at a SportXX store and enter the prize draw for the dream trip worth CHF 10,000. There were also instant prizes for the fastest people to hand in their entries at a branch - a reason for some fans to cheer ahead of the World Cup.
Futurecom is responsible for the entire development of the online activity - from conception to realization. The game will be advertised in the Migros newsletter and with banners on the Migros website and the SportXX website. pan
Anyone who manages to kick a football virtually to South Africa can win a dream trip to South Africa with a bit of luck. The challenge lies in the fact that the user has to define for themselves in which direction and how far they want to kick the ball to get to South Africa.
Once the user has managed to guide their shot to South Africa, they can fill in a competition form, hand it in at a SportXX store and enter the prize draw for the dream trip worth CHF 10,000. There were also instant prizes for the fastest people to hand in their entries at a branch - a reason for some fans to cheer ahead of the World Cup.
Futurecom is responsible for the entire development of the online activity - from conception to realization. The game will be advertised in the Migros newsletter and with banners on the Migros website and the SportXX website. pan
