Wunderman is now in charge of Phonak's BTL budget
Effective immediately, Wunderman, an agency belonging to the Y&R Group, will manage Phonak’s entire below-the-line and dialogue budget. According to a statement from the Y&R Group, Wunderman impressed with its many years of experience in dialogue marketing and an international network that aligns perfectly with Phonak’s.
Effective immediately, Wunderman, a member of the Y&R Group, will manage Phonak's entire below-the-line and dialog budget. According to a press release from the Y&R Group, Wunderman's many years of dialog experience and an international network that perfectly matches that of Phonak were convincing.
The Phonak Group specializes in the worldwide distribution of technologically leading hearing systems and covers a global market share of around 17 percent.
The Phonak Group specializes in the worldwide distribution of technologically leading hearing systems and covers a global market share of around 17 percent.
