Wirz provides start-up support for London Tibits
Yesterday, the first Tibits abroad opened in London with timpani, beans and tomatoes. The Zurich agency Wirz developed three motifs for the opening of the branch on Heddon Street.
Yesterday, the first Tibits abroad opened in London with timpani, beans and tomatoes. For the founders of the successful vegi chain, Hiltl owner Rolf Hiltl and the Frei brothers, this is a dream come true. London and Paris were to be the first offshoots of their idea of a trendy "food to go" restaurant outside Switzerland. When the first Tibits opened in 2000, the plan was already in place to take Tibits abroad. Now the idea has come to fruition.
For the opening on Heddon Street - a street parallel to Regent Street - the Zurich agency Wirz Werbung has developed three subjects. They are to be displayed around the new Tibit. A red carpet in the form of a green real grass carpet will be laid out, and butchers dressed as vegetarians will show guests the way. Apples with the words "I love veggie" will also be distributed.
The London Tibits is spread over two floors. 50 employees have been hired. The dishes on offer are roughly the same as in Zurich. However, the prices are set 15 percent higher.
For the opening on Heddon Street - a street parallel to Regent Street - the Zurich agency Wirz Werbung has developed three subjects. They are to be displayed around the new Tibit. A red carpet in the form of a green real grass carpet will be laid out, and butchers dressed as vegetarians will show guests the way. Apples with the words "I love veggie" will also be distributed.
The London Tibits is spread over two floors. 50 employees have been hired. The dishes on offer are roughly the same as in Zurich. However, the prices are set 15 percent higher.
