Mediapulse to publish PIN data for the TV advertising market from 2009
Starting in the summer of 2009, Mediapulse will make individual viewer usage data (PIN) for television available to the advertising industry and program producers. The advertising market had been requesting this data for years, as it greatly facilitates planning in the TV market.
Mediapulse has finally decided to publish the TV PIN data for the advertising industry and program creators from summer 2009. Until now, the Foundation for Media Research has only provided the TV market with the aggregated, but not the raw data. It will now be sold in a standard advertising tool to ensure software-independent access. The detailed offer is expected to be presented in December. It will be marketed by Publica Data.
For some time now, the advertising market has been demanding the release of personalized usage data from television research, according to a press release issued on Monday. Thanks to this PIN data and suitable software, it should now be easier to determine relevant TV usage figures and to plan and optimize TV advertising times. This will bring the availability of TV usage data into line with international standards.
For some time now, the advertising market has been demanding the release of personalized usage data from television research, according to a press release issued on Monday. Thanks to this PIN data and suitable software, it should now be easier to determine relevant TV usage figures and to plan and optimize TV advertising times. This will bring the availability of TV usage data into line with international standards.
