ProSiebenSat.1: Online advertising opportunities expanded
The Swiss websites of Sat.1, ProSieben, and Kabel 1 now offer the latest episodes of selected shows as full-length streams via the Internet. To do so, they sell advertising space for commercials that air immediately before or during a show.
The Swiss websites of Sat.1, ProSieben and Kabel 1 now offer current episodes of selected programs as full-length streams. The videos are available to users free of charge for a week immediately after they are broadcast on television. Of interest in this context are the new pre- and mid-roll video ads, i.e. commercials that run immediately before the content or as an interruption within the content.
The aim is to appeal to people who have missed their favorite show and want to watch it online afterwards. According to experience in Germany, young women and men between the ages of 14 and 29 already watch entire programs on the Internet several times a week. The resulting placement opportunities for online video advertising are also characterized by a high level of viewer attention.
At ProSieben.ch the following programs are already available: "Popstars - Just 4 Girls", "It's my sexy life", "Galileo", "Jana Ina & Giovanni", "Lebe Deinen Traum", "Quatsch Comedy Club", "Sexreport", "Singing Bee", "Switch Reloaded" and "Taff". At Sat1.chAnna und die Liebe", "K11", "Geheime Helfer", "Jugendcops", "Lenssen und Partner" and "Zieh mich an". And finally with Kabeleins.chFast Food Duell", "Hagen hilft" and "Mein neues Leben".
The aim is to appeal to people who have missed their favorite show and want to watch it online afterwards. According to experience in Germany, young women and men between the ages of 14 and 29 already watch entire programs on the Internet several times a week. The resulting placement opportunities for online video advertising are also characterized by a high level of viewer attention.
At ProSieben.ch the following programs are already available: "Popstars - Just 4 Girls", "It's my sexy life", "Galileo", "Jana Ina & Giovanni", "Lebe Deinen Traum", "Quatsch Comedy Club", "Sexreport", "Singing Bee", "Switch Reloaded" and "Taff". At Sat1.chAnna und die Liebe", "K11", "Geheime Helfer", "Jugendcops", "Lenssen und Partner" and "Zieh mich an". And finally with Kabeleins.chFast Food Duell", "Hagen hilft" and "Mein neues Leben".
