Altenrhein, we have no problem
Raketenstart eines neuen Swiss-Marketing-Regionalclubs: Innert weniger Wochen hat der Ostschweizer Werber, Ausbildungsleiter und Dozent René Eugster (iQ Management Center) die Sektion iQ Swiss Marketing vom Boden gebracht.
The man has always set the thrust to maximum power. René Eugster is not only Creative Director of the agency at the airport in Altenrhein SG, but also owner, principal and lecturer of the IQ Management Center at the same location. In the latter capacity, Eugster and his team have helped around 300 young talents to pass their exams over the past few years, and have also helped marketing specialists, sales specialists and sales managers to take wing, in addition to technical business people. If an advertising and school captain wants to acquire new students and also take care of his wife, family and tennis souplesse, one might expect him to say: "Give me a break. But Eugster doesn't say that. He says, "Let's start a new regional club for Swiss Marketing." Even better, he doesn't just say it. He does it. More precisely: Eugster has already done it.
Fast and strong start
On May 25, the iQ Swiss Marketing club was founded in Altenrhein. Eugster quickly found a good number of former students, and with this alumni potential, the youngest Swiss Marketing regional club - it is the 35th in the country - was able to get started right away with 50 members. For Swiss Marketing President Uwe Tännler, who was there in Altenrhein on the day of the club's founding, this was a great thing: "I've never seen a new regional club ramp up so quickly and so strongly." Just two months after an initial contact with Eugster on the matter, he says, the club was already a fact. According to Eugster, in the latest regional club of Swiss Marketing, the professional exchange and also the mutual acquaintance of the respective companies should play a major role. Which Tännler finds to be exactly the right way to go: "Know-how transfer, networking, continuing education - our values are lived out in this new regional club!"
Keep dual principle high
Eugster initially justifies the take-off of iQ Swiss Marketing - as with the school, iQ also stands for "intelligence quotient" - mischievously: "Instead of always organizing class reunions of alumni, we'd rather found a club right away and equip it with a strong value proposition: to multiply the positive felt!" But of course, there's a lot more to it than that: "We have to do something to preserve and promote our profession," says the iQ captain, "especially in view of increasing academization, it is important to promote the original Helvetic dual professional principle. Because this has brought us a long way." Just how far and in what concrete creative power was shown on May 25 at the airport in eastern Switzerland. Altenrhein, do we have a problem? No. Definitely not!
Fast and strong start
On May 25, the iQ Swiss Marketing club was founded in Altenrhein. Eugster quickly found a good number of former students, and with this alumni potential, the youngest Swiss Marketing regional club - it is the 35th in the country - was able to get started right away with 50 members. For Swiss Marketing President Uwe Tännler, who was there in Altenrhein on the day of the club's founding, this was a great thing: "I've never seen a new regional club ramp up so quickly and so strongly." Just two months after an initial contact with Eugster on the matter, he says, the club was already a fact. According to Eugster, in the latest regional club of Swiss Marketing, the professional exchange and also the mutual acquaintance of the respective companies should play a major role. Which Tännler finds to be exactly the right way to go: "Know-how transfer, networking, continuing education - our values are lived out in this new regional club!"
Keep dual principle high
Eugster initially justifies the take-off of iQ Swiss Marketing - as with the school, iQ also stands for "intelligence quotient" - mischievously: "Instead of always organizing class reunions of alumni, we'd rather found a club right away and equip it with a strong value proposition: to multiply the positive felt!" But of course, there's a lot more to it than that: "We have to do something to preserve and promote our profession," says the iQ captain, "especially in view of increasing academization, it is important to promote the original Helvetic dual professional principle. Because this has brought us a long way." Just how far and in what concrete creative power was shown on May 25 at the airport in eastern Switzerland. Altenrhein, do we have a problem? No. Definitely not!
Push, concoct, take off: René Eugster, Agency at the Airport, Uwe Tännler, President Swiss Marketing, Charly Müller, Swiss Marketing Group Coach Eastern Switzerland (from left to right).
