SLFB: Second climate protection campaign implemented for Migros

The Zurich agency Spillmann/Felser/Leo Burnett is already realizing the second climate protection campaign for Migros. In the spring of this year, an advertising campaign was carried out on the subject of CO2, in which concrete examples were shown of how Migros was able to reduce CO2 emissions in its operations, stores and transportation. In a second round, since October 5, particularly climate-friendly products have been displayed on posters and in advertisements, including those that have been awarded the CO2 label by the independent organization Climatop. The climate protection campaign also features energy-efficient appliances and energy-saving light bulbs.
During the campaign, Migros employees who have made some of the advertised CO2 measures possible will also be featured in the M magazine. Additional promotions with the climate protection message will be carried out at seven Swiss railroad stations.
Further information and the carbon footprints of products that have been awarded the CO2 label can be found on the retail chain's website.

Responsible at Migros: Cornelia Diethelm (Head of Issue Management), Ursula Künzle (Strategic Marketing Communications), Urs-Peter Naef (Media Spokesperson). Responsible at Spillmann/Felser/Leo Burnett: Peter Brönnimann (CD), Simon Staub (AD), Peter Brönnimann, Christian Schaefer (text), Pamela Hügli, Marco Chini, Ivana Giannakis (consulting), Suzana Kovacevic (art buying). Photos: Felix Streuli. Image editing: Nora Fehr.