SI Gruen: "Incredible response to the advertisements"

On October 27, Ringier publishes the sustainability and lifestyle magazine SI Gruen. Urs Heller, Head of Magazines at Ringier and responsible for the project, is delighted with the interest in the advertising market two weeks before the publication of the new magazine. "We had an incredible response to the advertisements, even before the magazine was published," he told Werbewoche. "Overall, we've had twice as much advertising as expected, and what's more, we already have bookings for future issues. I've never experienced anything like it." Heller believes that this also shows the market's trust in Ringier's sustainability and lifestyle publication. "People obviously trust us to be good at this." The first SI Gruen is already finished, "and every advertising space is taken", as Heller eloquently added.
" Front page of the first SI Gruen of October 27, 2008 in large format
Ringier's aim with the green Schweizer Illustrierte was to tap into the ever-growing Lohas trend (lifestyle of health and sustainability) via the publishing house's lifestyle expertise. One in three consumers now belongs to this group, and the trend is rising. "We are talking about a megatrend and a dream target group," said Urs Heller. "Lohas is independent of everything and yet permeates every area. In other words, there is a green aspect to all aspects of life and consumption." Whether SI Gruen, which will initially be included in Schweizer Illustrierte four to six times a year, will have the same success in the reader market as in the advertising market will become clear from the end of October. (elk)
(Image: Cover of the first SI Gruen)