GGK: Carefree living with the emergency call of the Red Cross
The Zurich-based agency GGK has created an anniversary logo and a campaign featuring print ads and a TV commercial to mark the 25th anniversary of the Swiss Red Cross. The campaign is designed to appeal to people of all ages.
The Zurich-based agency GGK has created an anniversary logo and a campaign featuring print ads and a TV commercial to mark the Swiss Red Cross’s 25th anniversary. The campaign aims to show how the Red Cross emergency hotline helps everyone involved enjoy a safer and more carefree daily life. However, the goal is to raise awareness of this comprehensive service and the security it provides not only among older, sick, or disabled people, but also among their children, grandchildren, caregivers, and support staff. The campaign will be featured in October.
» Watch the commercial
Responsible at the Swiss Red Cross: Judith Arpagaus and Mario Wüthrich.
Responsible at GGK: Hermann Strittmatter (Project Manager), Bruno Züttel (Art Director), Simon Günthard (Consultant). Film Production: Allmedia Productions, Urs Wäckerli. Cinematography: Filip Zumbrunn.
» Watch the commercial
Responsible at the Swiss Red Cross: Judith Arpagaus and Mario Wüthrich.
Responsible at GGK: Hermann Strittmatter (Project Manager), Bruno Züttel (Art Director), Simon Günthard (Consultant). Film Production: Allmedia Productions, Urs Wäckerli. Cinematography: Filip Zumbrunn.
