Knobel is looking for the Easy Rider for Pirelli
The agency Dr. Peter P. Knobel supports Pirelli in marketing Metzeler tires in German-speaking countries, which are primarily intended for young bikers. The agency looked for participants on the Internet for a tire test.
The agency Dr. Peter P. Knobel supports Pirelli in marketing Metzeler tires in German-speaking countries. These are to be marketed primarily to young bikers. The PR agency focused on digital communication and established contact with bloggers and opinion leaders in the online sector. Around 90 bikers from this Europe-wide network of contacts took part in the "Experts on the Road" tire test in September. At the event, the German and Swiss group were able to ride their motorcycles as far as Munich and extensively test various tires from the manufacturer.
The agency's PR activities were carried out in cooperation with Digital PR, an agency of the international PR network Hill & Knowlton based in Milan. The digital PR activities are to be continued in Switzerland.
The agency's PR activities were carried out in cooperation with Digital PR, an agency of the international PR network Hill & Knowlton based in Milan. The digital PR activities are to be continued in Switzerland.
