Max provides movement in the office
The Neue Lgk is heading into the second round for KPT with its witty coach, Max.
KPT's online insurance has more than 120,000 satisfied policyholders. KPT is a leader in the field of online insurance and has already received several awards for its innovative strength. A year ago, Neue Lgk launched Trainer Max for KPT. The witty coach is intended to demonstrate the insurance company's expertise in the online sector in an entertaining way. Over 200,000 different visitors were counted on the microsite Einzeltraining.ch, and more than 12,000 people registered for training in an eight-stage registration process. The average time spent on the site was over 7 minutes. The site has won silver and bronze at the Best of Swiss Web Award, gold and platinum at the Dialog Marketing Award and bronze from the Swiss ADC.
Neue Lgk is now entering a second round with the campaign. This is aimed at people in the office. Over 70 percent of all Swiss people work in the 3rd sector, i.e. mainly at a desk. Every third person complains of neck pain, back pain or tense shoulders. Max's office training program offers 13 exercises to combat tension and pain at the workplace. The exercises have been developed in collaboration with a doctor and a fitness center. All exercises are demonstrated and commented on by trainer Max himself. A moving Max can be scanned and clicked on via mouse rollover. If desired, Max can also rotate on his axis. The display fills the screen on small monitors and, depending on the connection, provides a very high picture quality, as the capacity of the line is checked before each transmission and films are sent in optimum quality after this check.
Neue Lgk already worked with Netvertising Zurich on the development of the first microsite Einzeltraining.ch. Now, the office training program amazes with a live effect for which dozens of film modules are seamlessly joined together. "This gives the impression that trainer Max is standing in front of a webcam and is looking after the user in question," says CD André Benker, who is delighted with the new Lgk. The agency worked with Solid & Hallerfilm and director Rainer Binz to produce the office world and the associated video modules. Due to the trilingual nature of the microsite, a total of 230 sequences had to be recorded.
The poster campaign quotes exercises from the microsite and shows the props required for them. In the banner area, the tool for selecting the exercises is shown again: Trainer Max, who is x-rayed and thus demonstrates where it can hurt during a strenuous day at the office. The office training program already recorded over 30,000 visits during the launch phase.
Andreas Panzeri
Neue Lgk is now entering a second round with the campaign. This is aimed at people in the office. Over 70 percent of all Swiss people work in the 3rd sector, i.e. mainly at a desk. Every third person complains of neck pain, back pain or tense shoulders. Max's office training program offers 13 exercises to combat tension and pain at the workplace. The exercises have been developed in collaboration with a doctor and a fitness center. All exercises are demonstrated and commented on by trainer Max himself. A moving Max can be scanned and clicked on via mouse rollover. If desired, Max can also rotate on his axis. The display fills the screen on small monitors and, depending on the connection, provides a very high picture quality, as the capacity of the line is checked before each transmission and films are sent in optimum quality after this check.
Neue Lgk already worked with Netvertising Zurich on the development of the first microsite Einzeltraining.ch. Now, the office training program amazes with a live effect for which dozens of film modules are seamlessly joined together. "This gives the impression that trainer Max is standing in front of a webcam and is looking after the user in question," says CD André Benker, who is delighted with the new Lgk. The agency worked with Solid & Hallerfilm and director Rainer Binz to produce the office world and the associated video modules. Due to the trilingual nature of the microsite, a total of 230 sequences had to be recorded.
The poster campaign quotes exercises from the microsite and shows the props required for them. In the banner area, the tool for selecting the exercises is shown again: Trainer Max, who is x-rayed and thus demonstrates where it can hurt during a strenuous day at the office. The office training program already recorded over 30,000 visits during the launch phase.
Andreas Panzeri
