Advertising in the evening box
«Viva la Grischa» promotional clip on the show «Die grössten Schweizer Hits.».
Beer and mountains, rap and Trio Eugster: Jung von Matt/Limmat put together a joint package with Calanda beer and Brandet Entertainment for Graubünden Ferien. Now the cheeky experiment with the creative fusion of beer, beery ideas, film, folk music, rap and ethnic chaos has made it into the big evening show "Die grössten Schweizer Hits" on SF, on Sunday, October 26.
Graubünden Ferien likes to break new ground in its umbrella brand communication. In the last campaign by Jung von Matt, we were entertained by witty sayings from ibexes. Now the fun factor has been turned up a notch. The agency has paired two brands and is now using Graubünden Calanda beer to advertise Graubünden vacations. The vehicle for this is "the first interactive music clip" in advertising history. The fans were involved in the campaign. The origin of the idea was a song composed by the Eugster trio a long time ago to celebrate the 225th anniversary of the Calanda brewery. A hit back then. Today a nostalgic joke. "You could make something new out of it," said the creative minds around CD Alexander Jaggy and gave their idea to Gimma's chaos group OBK. The people of Graubünden, who use the abbreviation "die fidelen Oschtblock Kuabuaba", showed not only humor but also interest. Markenfilm produced a music video with director Alex E. Kleinberger, who specializes in such clips. The main idea of the clip is a headless dancer - "eina ohni Bira" in Grisons German. He invites viewers online to give him their voice and participate interactively in the video themselves via webcam.
The idea has worked, as the clicks on www.bira.ch prove, as do the more than 40,000 fans on YouTube for "Viva La Grischa" and now "Die grössten Hits" as a topper. And the story is set to continue, as the snowboarding season is about to start.
Andreas Panzeri
Graubünden Ferien likes to break new ground in its umbrella brand communication. In the last campaign by Jung von Matt, we were entertained by witty sayings from ibexes. Now the fun factor has been turned up a notch. The agency has paired two brands and is now using Graubünden Calanda beer to advertise Graubünden vacations. The vehicle for this is "the first interactive music clip" in advertising history. The fans were involved in the campaign. The origin of the idea was a song composed by the Eugster trio a long time ago to celebrate the 225th anniversary of the Calanda brewery. A hit back then. Today a nostalgic joke. "You could make something new out of it," said the creative minds around CD Alexander Jaggy and gave their idea to Gimma's chaos group OBK. The people of Graubünden, who use the abbreviation "die fidelen Oschtblock Kuabuaba", showed not only humor but also interest. Markenfilm produced a music video with director Alex E. Kleinberger, who specializes in such clips. The main idea of the clip is a headless dancer - "eina ohni Bira" in Grisons German. He invites viewers online to give him their voice and participate interactively in the video themselves via webcam.
The idea has worked, as the clicks on www.bira.ch prove, as do the more than 40,000 fans on YouTube for "Viva La Grischa" and now "Die grössten Hits" as a topper. And the story is set to continue, as the snowboarding season is about to start.
Andreas Panzeri
