TBWA\ZÜRICH organizes the Whiskas World Championship
Whiskas launches a scrapbook for cat lovers on the occasion of the World Cup. TBWA\ realized in an integrated approach the online presence, a free scrapbook that can be ordered on Whiskas-wm.ch as well as the collectible pictures that can be found as on-pack on all Whiskas portion pouch multipacks.
Likewise, the POS material such as displays, shelf stoppers and posters were implemented by TBWA\. The album with tips, information and portraits of 37 different cat breeds from all over the world, ensures that the beloved house cat gets the attention it deserves during the World Cup. The cat also takes part in an online beauty contest via user-generated content, and if it becomes Whiskas World Champion, it can look forward to a year's supply of Whiskas cat food.
Responsible at Mars Switzerland: Stefan Krucker (Group Brand Manager), Marc Schmidlin (Category Director Petcare). Responsible TBWA\: Manuela Zwald (Client Unit Director), Lanny Cresta (Consulting). Magnus Sambo, Frederick Rossmann (Creative Direction), Ondrej Maczko, Seung Yun Oh, Johannes Dörig (Art), Simon Smit (Text). Christina Hengstmann (Art Buying). Dominik Woodtli, Stephanie Berz (PR). Simona Mink, Toni Rubera, Ruedi Oetiker, Dieter Schätti (DTP), Philipp Graf (Print Production). Henning von Vogelsang, Frank Schreiber (Online).
Responsible at Mars Switzerland: Stefan Krucker (Group Brand Manager), Marc Schmidlin (Category Director Petcare). Responsible TBWA\: Manuela Zwald (Client Unit Director), Lanny Cresta (Consulting). Magnus Sambo, Frederick Rossmann (Creative Direction), Ondrej Maczko, Seung Yun Oh, Johannes Dörig (Art), Simon Smit (Text). Christina Hengstmann (Art Buying). Dominik Woodtli, Stephanie Berz (PR). Simona Mink, Toni Rubera, Ruedi Oetiker, Dieter Schätti (DTP), Philipp Graf (Print Production). Henning von Vogelsang, Frank Schreiber (Online).
