TV magazines from Axel Springer Schweiz new at SFLB
Axel Springer Switzerland's TV guide magazines will now be handled by Spillmann/Felser/Leo Burnett. The focus of the assignment is on enhancing the image of Tele and Co.
The TV program guides of Axel Springer Switzerland are now being managed by Spillmann/Felser/Leo Burnett. Axel Springer would like to enhance the image of TV-Star, TV2 and TVvier, but in particular that of TV-Illustrierte Tele, and has commissioned the Zurich agency to develop a campaign. The campaign will be launched this year, according to the agency's press release.
