Goldbach Media expects rising advertising revenues from mobile data services
The recently published study "Mobile Life 2012" by Active Mobile Media predicts that mobile professional and private applications will become increasingly important.
The recently published study "Mobile Life 2012" by Active Mobile Media predicts that mobile professional and private applications will become increasingly important.
The study predicts a growing market volume for mobile data services such as video, games, music and advertising over the next few years. A large proportion of this will be financed by advertising, which is expected to triple net revenues in Germany by 2012, as Active Mobile writes in a press release.
Mike A. Weber, Managing Director of Active Mobile, assumes that the development of mobile services in Switzerland will be as strong as in Germany.
According to the press release, various indicators show that this forecast could also prove true for Switzerland. On the one hand, the attractiveness of mobile offers in the areas of media, news, services and entertainment is increasing. On the other hand, improved technical conditions and falling costs for data connections are making mobile access easier.
The study predicts a growing market volume for mobile data services such as video, games, music and advertising over the next few years. A large proportion of this will be financed by advertising, which is expected to triple net revenues in Germany by 2012, as Active Mobile writes in a press release.
Mike A. Weber, Managing Director of Active Mobile, assumes that the development of mobile services in Switzerland will be as strong as in Germany.
According to the press release, various indicators show that this forecast could also prove true for Switzerland. On the one hand, the attractiveness of mobile offers in the areas of media, news, services and entertainment is increasing. On the other hand, improved technical conditions and falling costs for data connections are making mobile access easier.
