Edipresse and Axel Springer launch Auto Bild in Romania

The car magazine Auto Bild will also be published in Romania from Friday. The magazine will be launched there by the licensor, the German publishing house Axel Springer, in cooperation with the Swiss media company Edipresse. "The Romanian magazine market, like the entire Eastern European region, continues to offer great potential. The reactions of advertising customers already confirm our expectations of success," Tim Besser, International Licensing Director of Axel Springer, was quoted as saying in a press release on Thursday. Auto Bild Romania will be published every two weeks with an initial print run of 21,000 copies. The issue price is 3.9 Ron, approximately 1.07 euros.
Edipresse AS Romania already publishes two licensed titles from Axel Springer, Computer Bild and Popcorn. Auto Bild, which according to Springer is the world's highest-circulation car magazine, is published in 33 different editions and reaches around 40 million readers worldwide.