Simsa's digital marketing event is just around the corner

The first digital marketing conference organized by the Swiss Interactive Media and Software Association (Simsa) is just around the corner. At the event on November 12, titled «Digital Marketing: Trends and Developments for 2009,» held in conjunction with the launch of the new magazine «Digital Marketing,» various speakers will share their expertise: German trend researcher Daniel Bischoff will demonstrate in his presentation how passive viewers become active users. Imre Sinka, managing director of the web agency Pulse, will demonstrate how performance marketing can be used to increase revenue and profitability. Cyrill Treptow, a partner at Information Architects, will speak about advertising on the user interface.
Next, Simsa board member Renato di Rubbo will present the new magazine as well as Simsa’s genre marketing group. Next, Netprofit Managing Director Roger Baur and Adlink Managing Director Stefan Sutter will speak about online advertising. The presentations will conclude with a question-and-answer session moderated by Werbewoche Editor-in-Chief Pierre C. Meier and Thomas Brenzikofer of Netzwoche.
Sign In You can register for the event in the Papiersaal at Sihlcity Zurich (4:00 p.m. to 7:00 p.m.) here.

PROGRAM
Renato di Rubbo (Futurecom and Member of the Simsa Board of Directors)
Welcome, Introduction to the First Issue of «Digital Marketing»
Daniel Bischoff (Trendone Berlin)
«Jump into the Next Media Revolution – Jump into Media 4.0!»
Roger Baur (Netprofit/Simsa Board Member) and Stefan Sutter (Adlink Media Switzerland)
«Online Advertising? What Was It Like in 2008, and What's Next?»
Imre Sinka (DotPulse)
«Increase Revenue and Profitability with Performance Marketing»
Ciryll Treptow (Information Architects)
«Advertising in the User Interface: The Best Way to Monetize Websites?»
Thomas Bernzikhofer (Netzwoche) & Pierre C. Meier (Werbewoche)
Concluding remarks, Q&A session with the guests.