Declining advertising expenditure in the daily press
The financial and economic crisis is hitting the media: advertising expenditure in the daily press fell in September compared to the previous year. The Publicitas Index fell by 1.3 points to 94.0 points.
The financial and economic crisis is hitting the media: advertising expenditure in the daily press fell in September compared to the previous year. The Publicitas Index fell by 1.3 points to 94.0 points.
However, it should be noted that there was one Saturday less in September this year than in the previous year, Publicitas announced on Friday. As in previous months, commercial advertising in the national market was not very dynamic. According to Publicitas, the major advertisers in particular held back.
Job advertisements have also fallen. They fell by 1.9 points to 197.6 points. This index had reached a peak in May and has fluctuated at a high level since then. The index for real estate advertisements fell by 1.5 points to 73.5 points. These advertisements have been declining for two years.
However, it should be noted that there was one Saturday less in September this year than in the previous year, Publicitas announced on Friday. As in previous months, commercial advertising in the national market was not very dynamic. According to Publicitas, the major advertisers in particular held back.
Job advertisements have also fallen. They fell by 1.9 points to 197.6 points. This index had reached a peak in May and has fluctuated at a high level since then. The index for real estate advertisements fell by 1.5 points to 73.5 points. These advertisements have been declining for two years.
