Euro RSCG: Peugeot sent into the desert
The Zurich-based agency Euro RSCG has launched a large-scale promotional campaign for Peugeot. The message, «Go far on little,» is intended to highlight the low fuel consumption of the Peugeot 207 and 308 models.
The Zurich agency Euro RSCG has realized a large-scale promotional campaign for Peugeot that draws attention to the low fuel consumption values of the Peugeot 207 and 308 models. In addition, the "Plaisir Pur" promotional package was put together to entice customers with advantageous leasing rates.
A TV commercial symbolizes the frugal energy consumption of cars: a marathon runner in the desert runs past a helper who holds out a cup of water to him. But instead of grabbing the whole cup, the runner just dips his finger in and puts it in his mouth.
>To the spot
In print, the message "Go far with little" was implemented as a follow-up ad. On the first page, the runner starts in the local area. If you turn the page, the runner has made it to the desert. As this was a national campaign, the runner was photographed at various locations, in Zurich, Lugano and Geneva, with the respective city landmarks in the background.
The campaign has already started and includes daily newspapers, Sunday press, magazines, TV, radio, Internet, POS and direct marketing.
A TV commercial symbolizes the frugal energy consumption of cars: a marathon runner in the desert runs past a helper who holds out a cup of water to him. But instead of grabbing the whole cup, the runner just dips his finger in and puts it in his mouth.
>To the spot
In print, the message "Go far with little" was implemented as a follow-up ad. On the first page, the runner starts in the local area. If you turn the page, the runner has made it to the desert. As this was a national campaign, the runner was photographed at various locations, in Zurich, Lugano and Geneva, with the respective city landmarks in the background.
The campaign has already started and includes daily newspapers, Sunday press, magazines, TV, radio, Internet, POS and direct marketing.
Responsible at Peugeot: Aymeric Duval (Marketing Director), Marcus Brugger (Head of Advertising & Promotion), Marion Pfäffli (Advertising Manager), Lukas Vasvary (Trade Marketing). Responsible at Euro RSCG: Frank Bodin (overall responsibility), Jürg Aemmer (CD), Nemi Gajic (text), Marietta Albinus (art direction), Caroline Webb (art buying), Regine Cavicchioli (graphics), Niklaus Huwyler, Christine Leitl, Fiona Gottwald (consulting), Gian Paul Lozza (photography), Red Department (image processing).
