Mobile TV less successful than expected
DVB-H mobile TV, which is broadcast from a TV mast, has been less successful than Swisscom had hoped when it was launched in the spring. The reason for the low demand is the small selection of cell phones that can receive television on the move.
DVB-H mobile TV, which is broadcast from a TV mast, has been less successful than Swisscom had hoped when it was launched in the spring. The reason for the low demand is the small selection of cell phones that can receive television on the move.
Until the end of September, TV reception was only possible with the Nokia N77. There are currently four devices, said Swisscom Broadcast boss Jean-Paul de Weck at the 7th Communications Days on Wednesday.
Swisscom launched mobile TV broadcast from the TV mast in mid-May in order to benefit from the European Football Championship. Live broadcasts are also the most watched programs on cell phones.
DVB-H is limited to the four metropolitan areas of Zurich, Basel, Bern and the Lake Geneva basin. It currently reaches 44.7 percent of the Swiss population and 31 percent in buildings. Swisscom currently has fewer than 5,000 customers who watch television on their cell phones.
In order to boost the DVB-H business, Swisscom is considering additional uses. Other types of end devices, such as navigation systems, USB sticks for PCs, portable DVD players or iPods, would be suitable for mobile television with DVB-H. Traffic information or advertising could also be broadcast via DVB-H, according to de Weck.
Until the end of September, TV reception was only possible with the Nokia N77. There are currently four devices, said Swisscom Broadcast boss Jean-Paul de Weck at the 7th Communications Days on Wednesday.
Swisscom launched mobile TV broadcast from the TV mast in mid-May in order to benefit from the European Football Championship. Live broadcasts are also the most watched programs on cell phones.
DVB-H is limited to the four metropolitan areas of Zurich, Basel, Bern and the Lake Geneva basin. It currently reaches 44.7 percent of the Swiss population and 31 percent in buildings. Swisscom currently has fewer than 5,000 customers who watch television on their cell phones.
In order to boost the DVB-H business, Swisscom is considering additional uses. Other types of end devices, such as navigation systems, USB sticks for PCs, portable DVD players or iPods, would be suitable for mobile television with DVB-H. Traffic information or advertising could also be broadcast via DVB-H, according to de Weck.
