Adrian Frutiger honored with Bern Design Award for lifetime achievement
The Foundation for Applied Art and Design awarded Adrian Frutiger the 2008 Bern Design Prize. The foundation’s expert committee honored the type designer for his life’s work.
The Foundation for Applied Arts and Design has awarded Adrian Frutiger the Bern Design Prize 2008. The Foundation's expert committee honored the type designer for his life's work. The award ceremony took place on October 21 in Bern's town hall in front of around 200 guests from the art, design, architecture and advertising scene.
Frutiger designed the sans serif Univers, for example, which was launched in 1957. In 1972, it was chosen by Otl Aicher for the appearance of the Olympic Games in Munich. Frutiger's OCR-B, which was optimized for machine readability, became the ISO standard in 1973 and is now used on all credit cards worldwide. In 1976, he also designed a font for Charles de Gaulle Airport in Paris that is also easy to read from a distance - Frutiger. The further development of Astra-Frutiger can be seen on today's street signs in Switzerland. The entire corporate design of Swiss Post was also created by Frutiger.
Frutiger designed the sans serif Univers, for example, which was launched in 1957. In 1972, it was chosen by Otl Aicher for the appearance of the Olympic Games in Munich. Frutiger's OCR-B, which was optimized for machine readability, became the ISO standard in 1973 and is now used on all credit cards worldwide. In 1976, he also designed a font for Charles de Gaulle Airport in Paris that is also easy to read from a distance - Frutiger. The further development of Astra-Frutiger can be seen on today's street signs in Switzerland. The entire corporate design of Swiss Post was also created by Frutiger.
