Future of television at the center of the Biel/Bienne Communication Days
This year's Biel Communication Days focused on the future of television and the wait for concessions to be awarded. The speakers discussed new technologies and the strategic orientation of television stations, and expressed their frustration. In total, over 750 participants followed the presentations.
The 7th Biel Communication Days focused on the future of television. The speakers discussed new technologies and the strategic orientation of television stations. A total of over 750 participants attended the presentations.
According to SDA, the topic of the presentation by Marco Wanders, Senior Director at Microsoft Mediarooms, was the transformation of television through new technologies. IPTV will fundamentally change television. Jean-Paul de Weck, CEO of Swisscom Broadcast, spoke about his experiences with mobile TV. Catherine Mühlemann, partner at Andmann Media Holding, spoke about the future of linear television. She emphasized the importance of convergence. Linear TV is coming under pressure and will become one option among many.
Karlheinz Kögel, owner of Thomson Media Control, and Publicis Chairman Fredy Collioud spoke about the reach and necessity of advertising. They explained that advertising sets a spiral in motion that provokes competitors to react more strongly. Collioud explained that television advertising is still the best way to change attitudes and feelings for a brand on an emotional level through the combination of image and sound.
"Licensing is a complex matter and takes time"
The panel on radio and television regulation in the run-up to the new licensing process concluded the Biel/Bienne Communication Days. The discussion with media entrepreneur Roger Schawinski, Günter Heuberger (Managing Director of Top Medien), Jürg Bachmann (President of the Association of Swiss Private Radio Stations) and Martin Dumermuth (Director of Bakom) was chaired by Hans Peter Trütsch (Head of the Federal Parliament Editorial Department of Swiss Television).
Schawinski emphasized that the radio landscape in Switzerland is impoverished. "I want to make a contribution to greater diversity." Having to wait so long for a license to be awarded is unpleasant. Jürg Bachmann also describes the current situation as a difficult time. "The uncertainty as to whether we will be able to broadcast at all next year is stressful." Martin Dumermuth replied that it would be wrong to be put under pressure now. "Licensing is a complex matter and takes time. We want to justify the decisions well in legal terms". Günter Heuberger hopes that the new concessions will lead to more depth in the programs.
It was not possible to find out on Thursday exactly when the licenses will be awarded. The announcement is expected sometime between now and the start of the winter session at the beginning of December, Bakom told Werbewoche.
According to SDA, the topic of the presentation by Marco Wanders, Senior Director at Microsoft Mediarooms, was the transformation of television through new technologies. IPTV will fundamentally change television. Jean-Paul de Weck, CEO of Swisscom Broadcast, spoke about his experiences with mobile TV. Catherine Mühlemann, partner at Andmann Media Holding, spoke about the future of linear television. She emphasized the importance of convergence. Linear TV is coming under pressure and will become one option among many.
Karlheinz Kögel, owner of Thomson Media Control, and Publicis Chairman Fredy Collioud spoke about the reach and necessity of advertising. They explained that advertising sets a spiral in motion that provokes competitors to react more strongly. Collioud explained that television advertising is still the best way to change attitudes and feelings for a brand on an emotional level through the combination of image and sound.
"Licensing is a complex matter and takes time"
The panel on radio and television regulation in the run-up to the new licensing process concluded the Biel/Bienne Communication Days. The discussion with media entrepreneur Roger Schawinski, Günter Heuberger (Managing Director of Top Medien), Jürg Bachmann (President of the Association of Swiss Private Radio Stations) and Martin Dumermuth (Director of Bakom) was chaired by Hans Peter Trütsch (Head of the Federal Parliament Editorial Department of Swiss Television).
Schawinski emphasized that the radio landscape in Switzerland is impoverished. "I want to make a contribution to greater diversity." Having to wait so long for a license to be awarded is unpleasant. Jürg Bachmann also describes the current situation as a difficult time. "The uncertainty as to whether we will be able to broadcast at all next year is stressful." Martin Dumermuth replied that it would be wrong to be put under pressure now. "Licensing is a complex matter and takes time. We want to justify the decisions well in legal terms". Günter Heuberger hopes that the new concessions will lead to more depth in the programs.
It was not possible to find out on Thursday exactly when the licenses will be awarded. The announcement is expected sometime between now and the start of the winter session at the beginning of December, Bakom told Werbewoche.
