Blick am Abend doubles distribution boxes in Bern
Starting immediately, Blick am Abend is doubling the number of newspaper stands in Bern from 40 to 80. All four free newspapers will now be available to readers in the capital in so-called «Multirack» stands developed by Ringier.
Blick am Abend is doubling the number of boxes in Bern from 40 to 80 with immediate effect. "I am very happy that we can now serve the people of Bern twice as well as before," Blick am Abend editor-in-chief Peter Röthlisberger was quoted as saying in a press release on Thursday. Bottlenecks had previously occurred in the area around the main station in particular.
The distribution boxes are part of a special construction developed by Ringier with which all four free newspapers are distributed. "Representatives of the city of Bern sat down together to find an ideal solution," says Ringier distribution coordinator Pascal Müller. "It is in the interest of the authorities not to affect the cityscape. And of course we want to be able to serve our readers in the best possible way."
The solution to the problem is called "Multirack". Both sides are satisfied with the redesign: "We are delighted with the additional 40 locations and hope to now guarantee seamless coverage," Müller is quoted as saying.
The distribution boxes are part of a special construction developed by Ringier with which all four free newspapers are distributed. "Representatives of the city of Bern sat down together to find an ideal solution," says Ringier distribution coordinator Pascal Müller. "It is in the interest of the authorities not to affect the cityscape. And of course we want to be able to serve our readers in the best possible way."
The solution to the problem is called "Multirack". Both sides are satisfied with the redesign: "We are delighted with the additional 40 locations and hope to now guarantee seamless coverage," Müller is quoted as saying.
