Star TV hires Bruhin as Chief Operating Officer
Star TV is reorganizing. As of February 1, 2009, ex-Cinecom man Jean-Claude Bruhin is to take up the post of Chief Operating Officer. In this role, he will complement owner and CEO Paul Grau and strengthen the areas of sales and communication.
Star TV is reorganizing. As of February 1, 2009, ex-Cinecom man Jean-Claude Bruhin is to take up the post of Chief Operating Officer. In this role, he will complement owner and CEO Paul Grau and strengthen the areas of sales and communication.
CEO and owner Paul Grau explains the change in the company structure with the desire for a stronger market presence. "We have continuously improved our offering and now produce a wide range of professional programs under the multimedia, lifestyle, cinema and entertainment labels. We want to communicate and market this content even better," Grau was quoted as saying in a statement on Thursday. They also want to surprise viewers and advertising clients with new ideas next year.
Jean-Claude Bruhin will be entrusted with the development of these ideas from February 2009. Now 46 years old, he was Head of Sales and Marketing during the early days of commercial private television at regional broadcaster Tele M1. Over the past ten years, he has held various positions at the cinema and TV marketing company Cinecom, most recently as overall head of the cinema division.
Star TV went on air in 1995. According to the broadcaster, the daily net reach is up to 580,000 people.
CEO and owner Paul Grau explains the change in the company structure with the desire for a stronger market presence. "We have continuously improved our offering and now produce a wide range of professional programs under the multimedia, lifestyle, cinema and entertainment labels. We want to communicate and market this content even better," Grau was quoted as saying in a statement on Thursday. They also want to surprise viewers and advertising clients with new ideas next year.
Jean-Claude Bruhin will be entrusted with the development of these ideas from February 2009. Now 46 years old, he was Head of Sales and Marketing during the early days of commercial private television at regional broadcaster Tele M1. Over the past ten years, he has held various positions at the cinema and TV marketing company Cinecom, most recently as overall head of the cinema division.
Star TV went on air in 1995. According to the broadcaster, the daily net reach is up to 580,000 people.
