Die Zeit launches Swiss edition

The German weekly newspaper Die Zeit wants to establish itself more firmly in the Swiss newspaper market. From December 4, the paper will appear with two extra Swiss pages. In addition to current events, the editorial focus will be on articles that shed light on Switzerland's special situation in the midst of a Europe that is growing together. The basic question is: How does the independent country deal politically, socially and culturally with the challenges and growing pressure from outside? - "The niche for a liberal newspaper in Switzerland is bigger today than it was a few years ago," says Giovanni di Lorenzo, editor-in-chief of Die Zeit, in a press release issued on Sunday. "We want to examine Switzerland's self-image in particular and measure developments in the country against international standards."
The 40-year-old journalist Peer Teuwsen will be the Zeit correspondent in Zurich and thus responsible for the Swiss edition. He will be supported in the initial phase by Zeit editor Urs Willmann. Until recently, Teuwsen worked as head of the culture and science department at Weltwoche. Before that, he was deputy editor-in-chief of the magazine. Peer Teuwsen is a two-time winner of the Zurich Journalism Prize and is known for being extremely ambitious.
The Swiss edition of Die Zeit is supported by an advertising campaign and various POS activities.