Last but not least: Keep up the good work
After three years as head of the Media & Medien department, René Worni has left *Werbewoche*. To ensure that the departure of this print editor—who has also made his mark online—does not go unnoticed, we are featuring one of his commentaries here. Long live media convergence!
After three years as Head of Media & Media, René Worni has left Werbewoche. To ensure that the departure of the print editor, who has also left his mark online, does not go unheard, we are posting one of his comments here. Long live media convergence!
"The following is a small contribution to ease the controversy as to whether print or online journalism can or should claim quality:
The German media journalist Stefan Niggemeier recently formulated the following thesis at the conference of the German Journalists' Association: "Publishers and broadcasters are currently trying out the Internet to see if they can do it with less journalism." Niggemeier supports his thesis with eight rules: 1. online journalists do not have to be able to write. 2. editing and correcting is optional. 3. every medium on the Internet becomes a tabloid medium 4. relevance is not a criterion. 5. what is easily researched is reported. 6 Editorial and advertising do not have to be separated so precisely. 7. why show a good photo when 100 bad ones will do? 8. clicks always come before quality.
In contrast, the 20 most popular sentences during the newspaper review collected by the Austrian quality paper Standard are: 1.
2. that leaves me perplexed. 3 I enjoyed reading it. 4 I don't understand that ... 5 The reader doesn't understand that ... 6 This graphic is incomprehensible. 7. the article leaves me perplexed. 8. traxler is great again. 9. again no web tip on the whole page. 10. the first paragraph is too long. 11. the sentence goes on for 17 lines. 12. beautiful pictures in sports. 13. wonderful titles in sports. 14. funny picture texts in sport. 15. sport has too little space. 16. we have better/more detailed/... than ... 17. we need an interview. 18. that's boch'n.
19 "Why don't we have that? 20. go on!"
"The following is a small contribution to ease the controversy as to whether print or online journalism can or should claim quality:
The German media journalist Stefan Niggemeier recently formulated the following thesis at the conference of the German Journalists' Association: "Publishers and broadcasters are currently trying out the Internet to see if they can do it with less journalism." Niggemeier supports his thesis with eight rules: 1. online journalists do not have to be able to write. 2. editing and correcting is optional. 3. every medium on the Internet becomes a tabloid medium 4. relevance is not a criterion. 5. what is easily researched is reported. 6 Editorial and advertising do not have to be separated so precisely. 7. why show a good photo when 100 bad ones will do? 8. clicks always come before quality.
In contrast, the 20 most popular sentences during the newspaper review collected by the Austrian quality paper Standard are: 1.
2. that leaves me perplexed. 3 I enjoyed reading it. 4 I don't understand that ... 5 The reader doesn't understand that ... 6 This graphic is incomprehensible. 7. the article leaves me perplexed. 8. traxler is great again. 9. again no web tip on the whole page. 10. the first paragraph is too long. 11. the sentence goes on for 17 lines. 12. beautiful pictures in sports. 13. wonderful titles in sports. 14. funny picture texts in sport. 15. sport has too little space. 16. we have better/more detailed/... than ... 17. we need an interview. 18. that's boch'n.
19 "Why don't we have that? 20. go on!"
