Myspace plans to market copyrighted videos
The social networking site MySpace plans to make money by distributing copyrighted videos from movie studios and TV networks.
The Internet network MySpace wants to earn money by distributing copyrighted videos from film studios and TV stations. The subsidiary of Rupert Murdoch's media giant News Corporation will use a filter to identify the origin of all uploaded files and insert advertising into the films, the Wall Street Journal reported on Monday, as reported by SDA.
According to the report, the rights holders and Myspace share the revenue. Until now, the network has deleted pirated content from its video platform. According to the New York Times, the Viacom Group's music channel MTV has announced that it will cooperate with Myspace.
According to reports, Myspace relies on technology from Auditude to identify the content. According to the California-based company, it has analyzed around 1.2 billion minutes of film and television and created digital signatures from this.
The aim is to compare content uploaded to Myspace. The internet company Google uses similar technology on its video portal YouTube. Nothing is currently known about the recognition rate or the advertising revenue generated.
For Viacom, the agreement represents a departure from its previous approach to pirated content on the Internet. The MTV parent company sued YouTube owner Google in 2007 for copyright infringements and demanded one billion dollars in damages.
On Myspace, users can network, exchange messages and recommend music. The platform also allows users to upload videos. In September, the portal launched a music service in the USA. Around 120 million members are registered worldwide.
According to the report, the rights holders and Myspace share the revenue. Until now, the network has deleted pirated content from its video platform. According to the New York Times, the Viacom Group's music channel MTV has announced that it will cooperate with Myspace.
According to reports, Myspace relies on technology from Auditude to identify the content. According to the California-based company, it has analyzed around 1.2 billion minutes of film and television and created digital signatures from this.
The aim is to compare content uploaded to Myspace. The internet company Google uses similar technology on its video portal YouTube. Nothing is currently known about the recognition rate or the advertising revenue generated.
For Viacom, the agreement represents a departure from its previous approach to pirated content on the Internet. The MTV parent company sued YouTube owner Google in 2007 for copyright infringements and demanded one billion dollars in damages.
On Myspace, users can network, exchange messages and recommend music. The platform also allows users to upload videos. In September, the portal launched a music service in the USA. Around 120 million members are registered worldwide.
