SI: New internet look for the female audience
SI-Web, the web portal of *Schweizer Illustrierte*, is getting a new look. With exclusive clips featuring Swiss celebrities, as well as more images and expanded lifestyle content, the website is intended to become even more appealing, particularly to a female audience.
SI-Web, the web portal of Schweizer Illustrierte, is getting a new look. Ringier announced in a press release on Monday that the website is to become even more attractive, particularly for the female audience, with exclusive clips about Swiss celebrities as well as an increased proportion of images and expanded lifestyle content. The website was created by the agencies Update and Xtendx in collaboration with the Ringier Web Center.
The internet platform was completely overhauled as part of a relaunch. In addition to technical adjustments, the range of core topics such as people, models, sport, pleasure and lifestyle has been further expanded and now offers added value to the print title. The relaunch is also intended to strengthen and refresh the Schweizer-Illustrierte umbrella brand on the web. There are now videos in themed channels, which will be steadily expanded over the coming months. It will start with "Look", a channel about fashion, designers and trends, and "Genuss", a channel about cooking, food and drink.
In addition, the display ads offering for advertising customers has been massively expanded and the options for special advertising formats have been improved, Ringier announced.
Responsible at Ringier/Swiss Illustrierte: Nik Niethammer (Editor-in-Chief), Edna Lisak (Head of SI-WEB). Agentur Update AG and Xtendx AG (technology and design), Ringier webCenter (SI-webTV).
The internet platform was completely overhauled as part of a relaunch. In addition to technical adjustments, the range of core topics such as people, models, sport, pleasure and lifestyle has been further expanded and now offers added value to the print title. The relaunch is also intended to strengthen and refresh the Schweizer-Illustrierte umbrella brand on the web. There are now videos in themed channels, which will be steadily expanded over the coming months. It will start with "Look", a channel about fashion, designers and trends, and "Genuss", a channel about cooking, food and drink.
In addition, the display ads offering for advertising customers has been massively expanded and the options for special advertising formats have been improved, Ringier announced.
Responsible at Ringier/Swiss Illustrierte: Nik Niethammer (Editor-in-Chief), Edna Lisak (Head of SI-WEB). Agentur Update AG and Xtendx AG (technology and design), Ringier webCenter (SI-webTV).
