Image of the banks: Raiffeisen top, UBS a flop
According to a survey on the image of banks published on Tuesday, the Raiffeisen Group in particular has benefited from the financial crisis. The biggest loser, however, is UBS, which is struggling with its battered reputation. The vast majority of the approximately 1,020 people surveyed were also critical of the rescue package for UBS.
According to a survey on the image of banks published on Tuesday, the Raiffeisen Group in particular has benefited from the financial crisis. The biggest loser, however, is UBS, which is struggling with its battered reputation. The vast majority of the approximately 1,020 people surveyed were also critical of the rescue package for UBS.
The winner of the survey, which was conducted by the brand agency Young & Rubicam, is Raiffeisenbank. It has a 20 percent higher preference among bank customers than a year ago. The cantonal banks, Clientis and Postfinance have also gained in credibility and esteem.
The two big banks UBS and Credit Suisse have lost a great deal of credibility as a result of the financial crisis. UBS has been hit the hardest. It lost 66 percent of its brand preference compared to the previous year. Around 80 percent of consumers surveyed rated UBS as less credible than a year ago, compared to 50 percent for CS. However, 85 percent of bank customers are not considering any direct measures. They are convinced that their money is safe with their bank.
The CHF 68 billion rescue package for UBS is viewed critically. 65% of those surveyed were against state aid for the banks financed with taxpayers' money. More than 80 percent demand that the failed managers pay back their bonuses.
60 percent of respondents believe that the financial crisis has had little or no impact on their immediate living situation. Nevertheless, two thirds stated that they were more cautious with money and had postponed major investments. This applies above all to luxury goods such as watches, jewelry, cars, home electronics and travel.
The winner of the survey, which was conducted by the brand agency Young & Rubicam, is Raiffeisenbank. It has a 20 percent higher preference among bank customers than a year ago. The cantonal banks, Clientis and Postfinance have also gained in credibility and esteem.
The two big banks UBS and Credit Suisse have lost a great deal of credibility as a result of the financial crisis. UBS has been hit the hardest. It lost 66 percent of its brand preference compared to the previous year. Around 80 percent of consumers surveyed rated UBS as less credible than a year ago, compared to 50 percent for CS. However, 85 percent of bank customers are not considering any direct measures. They are convinced that their money is safe with their bank.
The CHF 68 billion rescue package for UBS is viewed critically. 65% of those surveyed were against state aid for the banks financed with taxpayers' money. More than 80 percent demand that the failed managers pay back their bonuses.
60 percent of respondents believe that the financial crisis has had little or no impact on their immediate living situation. Nevertheless, two thirds stated that they were more cautious with money and had postponed major investments. This applies above all to luxury goods such as watches, jewelry, cars, home electronics and travel.
