Agency at the airport: "Office architecture and living culture" magazine launched
The agency at the airport has launched the magazine «Büroarchitektur und Wohnkultur» for Rüegg-Naegeli. The office furniture retailer aims to expand its product line in the home furnishings sector and reposition itself with the magazine.
Agentur am Flughafen has launched the magazine "Büroarchitektur und Wohnkultur" for office furnishers Rüegg-Naegeli. The reason for this is the trend for office and living areas to move closer together, meaning that the company's office furniture, USM Haller and Vitra, can increasingly be found in the living room. This is why Rüegg-Naegeli, which has focused on furnishing offices since 1968, wants to expand its range in the living area and reposition itself at the same time. The magazine in retroversal format is intended to showcase the furniture manufacturer's new expertise.
The magazine was created together with the Viennese lifestyle journalist Liane Seitz and will be a regular supplement to Seesicht magazine in future.
The magazine was created together with the Viennese lifestyle journalist Liane Seitz and will be a regular supplement to Seesicht magazine in future.
Responsible at Rüegg-Naegeli Zurich: Stefan Stieffel (Managing Director), Priska Bauer (Member of the Executive Board). Responsible at the agency at the airport: René Eugstair (CD), Dominique Rutishausair (AD), Miriam Egli (consulting), Liane Seitz (text), Ammann + Siebrecht Fotografen, St. Gallen (photography).
