Top of the week: Cicero honored with OMG Award 2008
For the second time since 2004, the political magazine Cicero has been honored with the OMG Award by Ringier Germany. This year's prize from the Organization of Media Agencies (OMG) goes to the 2007 year-end edition of Cicero, which was published in a series of 160,000 unique copies.
For the second time since 2004, the political magazine Cicero has been honored with the OMG Award by Ringier Germany. This year's prize from the Organization of Media Agencies (OMG) goes to the 2007 year-end edition of Cicero, which was published in a series of 160,000 unique copies.
The jury of media experts from leading German agencies and companies awarded Cicero in four evaluation criteria: Innovative strength, market position, marketing and media performance. The magazine came out on top against fellow nominees Die Zeit and RTL.
At the award ceremony held in Berlin by OMG Managing Director Werner Bitz, Martin Paff, Managing Director of Ringier in Germany, said: "This prize means a great deal to us because it is awarded by experts who are very good at assessing the importance of a medium on the reader and advertising market. They have recognized that print still stands for very strong communication solutions in today's competitive media environment. And they have encouraged Cicero to continue to surprise with print innovations in the future."
The 2007 year-end edition, which has now won the OMG Award 2008, surprised with 160,000 individualized covers and 160,000 different BMW advertisements for the 1 Series Coupé. Almost 50 million images were used for the covers. And over 12,000 decision-makers from politics, business, media and marketing received a personal copy with their own picture on the cover by post.
The jury of media experts from leading German agencies and companies awarded Cicero in four evaluation criteria: Innovative strength, market position, marketing and media performance. The magazine came out on top against fellow nominees Die Zeit and RTL.
At the award ceremony held in Berlin by OMG Managing Director Werner Bitz, Martin Paff, Managing Director of Ringier in Germany, said: "This prize means a great deal to us because it is awarded by experts who are very good at assessing the importance of a medium on the reader and advertising market. They have recognized that print still stands for very strong communication solutions in today's competitive media environment. And they have encouraged Cicero to continue to surprise with print innovations in the future."
The 2007 year-end edition, which has now won the OMG Award 2008, surprised with 160,000 individualized covers and 160,000 different BMW advertisements for the 1 Series Coupé. Almost 50 million images were used for the covers. And over 12,000 decision-makers from politics, business, media and marketing received a personal copy with their own picture on the cover by post.
