Stephan Küng becomes partner at Mediaschneider
Urs Schneider, owner and strategic leader of the media agency Mediaschneider AG, has brought Stephan Küng on board as a partner. As a result, two successful agency executives from recent years will be joining forces as of April 2009. There appears to be no connection to the collaboration announced at the same time between Initiative Media—where Küng is agency head—and Universal McCann.
Urs Schneider, owner and strategic head of the media agency Mediaschneider AG, has taken on Stephan Küng as a partner. This means that two successful agency heads of recent years will be going their separate ways in the future. Küng's move from Initiative Media to Mediaschneider coincided on Wednesday with the announcement that Initiative Media will in future work under one roof with the agency Universal McCann. However, the two transactions are "totally unrelated," according to Wednesday's statement from Initiative Media.
42-year-old Stephan Küng has more than 20 years of experience in the media sector. For the last seven and a half years, he has headed Initiative Media's business in Switzerland, more than tripling its volume in the last three years. Küng is also President of IGEM, a member of the Board of Trustees of the Mediapulse Foundation and a member of the Research Advisory Council of SPR+.
The previous owner Urs Schneider is very excited about the new partner: "For our agency, this is a significant step into the future. With Stephan Küng, we are increasing the quality of our work in strategic and creative planning as well as in purchasing. The new management with Stephan Küng, Claudia Mühlebach and me is a powerful team and thus creates new capacity for the further development of our agency."
The new partner Stephan Küng is equally pleased: He is looking forward to the new challenge. There had always been no question that his future would continue to lie in media. With the possibility of a participation in Mediaschneider AG, a dream comes true for him. "On the one hand, Urs Schneider's agency is simply a pearl, extremely successful and, above all, known for high-quality media work; on the other hand, I'm happy to be able to take care of customers more in the future instead of 'network reporting'."
Mediaschneider, based in Zurich Seefeld, employs 15 people and serves clients such as Swisscom, Manor, Swiss Airlines, Bank Julius Baer, Hyundai and 40 other mandates from various industries. Founded in 2001, the agency has shown healthy growth year after year and is now the largest independent Swiss media agency. In summer 2008, Mediaschneider was voted Media Agency of the Year.
42-year-old Stephan Küng has more than 20 years of experience in the media sector. For the last seven and a half years, he has headed Initiative Media's business in Switzerland, more than tripling its volume in the last three years. Küng is also President of IGEM, a member of the Board of Trustees of the Mediapulse Foundation and a member of the Research Advisory Council of SPR+.
The previous owner Urs Schneider is very excited about the new partner: "For our agency, this is a significant step into the future. With Stephan Küng, we are increasing the quality of our work in strategic and creative planning as well as in purchasing. The new management with Stephan Küng, Claudia Mühlebach and me is a powerful team and thus creates new capacity for the further development of our agency."
The new partner Stephan Küng is equally pleased: He is looking forward to the new challenge. There had always been no question that his future would continue to lie in media. With the possibility of a participation in Mediaschneider AG, a dream comes true for him. "On the one hand, Urs Schneider's agency is simply a pearl, extremely successful and, above all, known for high-quality media work; on the other hand, I'm happy to be able to take care of customers more in the future instead of 'network reporting'."
Mediaschneider, based in Zurich Seefeld, employs 15 people and serves clients such as Swisscom, Manor, Swiss Airlines, Bank Julius Baer, Hyundai and 40 other mandates from various industries. Founded in 2001, the agency has shown healthy growth year after year and is now the largest independent Swiss media agency. In summer 2008, Mediaschneider was voted Media Agency of the Year.
