Gifts that arrive twice
HEKS is breaking new ground in fundraising with AY&R.
No idea what to give your loved ones? Instead of the same old perfumes, bottles of wine, and scarves, why not try something more original? For example, a can of worms, a breeding sow, or an outhouse. The „Give Aid“ campaign by HEKS (Aid Organization of the Protestant Churches in Switzerland) makes it possible.
The best part is this: Every gift has a double impact. It reaches the recipient in the form of a gift certificate—and it actually benefits people in need all over the world. A can of worms, for example, loosens and fertilizes the field of a poor Cambodian family in a sustainable way, leading to larger harvests.
In keeping with the campaign’s surprising mechanism, the advertising also takes a new approach: AY&R combines giving with fun for HEKS. The aim is to reach people who are put off by the usual, often depressing fundraising appeals. The website www.hilfe-schenken.ch, along with ads, posters, banners, and mailings, will go live at the end of October. (pan)
The best part is this: Every gift has a double impact. It reaches the recipient in the form of a gift certificate—and it actually benefits people in need all over the world. A can of worms, for example, loosens and fertilizes the field of a poor Cambodian family in a sustainable way, leading to larger harvests.
In keeping with the campaign’s surprising mechanism, the advertising also takes a new approach: AY&R combines giving with fun for HEKS. The aim is to reach people who are put off by the usual, often depressing fundraising appeals. The website www.hilfe-schenken.ch, along with ads, posters, banners, and mailings, will go live at the end of October. (pan)
