No cooperation in the advertising business at Google and Yahoo
The internet companies Google and Yahoo are abandoning their planned cooperation in the advertising business. The reason for this is the concerns of the US antitrust authorities, as the two companies announced on Wednesday. Google and Yahoo agreed in June to place Google ads alongside Yahoo search engine results.
The internet companies Google and Yahoo are abandoning their planned cooperation in the advertising business. The reason for this is the concerns of the US antitrust authorities, as the two companies announced on Wednesday. Google and Yahoo agreed in June to place Google ads alongside Yahoo search engine results.
Further adherence to the joint project could have resulted in lengthy legal disputes and damage to customer relationships, as Google and Yahoo further announced. The US Department of Justice has announced that it will block the cooperation. In addition, there are also reservations from advertising customers about the planned cooperation.
Together, the two companies control around 80 percent of the search engine market in the USA. The authorities therefore apparently had reservations about the alliance between the two market leaders.
Further adherence to the joint project could have resulted in lengthy legal disputes and damage to customer relationships, as Google and Yahoo further announced. The US Department of Justice has announced that it will block the cooperation. In addition, there are also reservations from advertising customers about the planned cooperation.
Together, the two companies control around 80 percent of the search engine market in the USA. The authorities therefore apparently had reservations about the alliance between the two market leaders.
