Ruf Lanz criticizes Edi organizers
The winners of the Edi Awards were announced in Zurich on Thursday evening. However, the joy of winning a gold trophy was dampened at the Zurich agency Ruf Lanz. In a press release on Friday, agency manager Markus Ruf complained about the organizers' communication policy.
The winners of the Edi Awards were announced in Zurich on Thursday evening. However, the joy of winning a gold trophy was dampened at the Zurich agency Ruf Lanz. In a press release on Friday, agency head Markus Ruf complained about the organizers' communication policy. Here is the award-winning advertiser's communiqué:
Ruf Lanz won the Gold Edi in the highly competitive Commercials category for the Hiltl cinema spot "Sound Designer" last night. However, they found out about it from Werbewoche.ch and Persoenlich.com, not from the organizer. This is why neither the concept developer of the commercial, Markus Ruf, nor the director, Serge Hoeltschi, nor the producer Daniela Berther from Onfilm Switzerland were present at the event. Client Rolf Hitl, owner of the Zurich restaurant of the same name, was also not at the Schiffbau.
Markus Ruf comments: "This could be avoided if the organizers would discreetly inform the winners in advance. Just like all the prestigious awards do, right up to Cannes. Otherwise, in view of the Hiltl spot, I would be inclined to speak of a cucumber organization with tomatoes on its eyes." Ruf emphasizes that his criticism is directed solely at the organization, not the jury. "Three years ago, when I was an Edi juror myself, I found them to be very professional."
Incidentally, this is the third Gold Edi that Ruf Lanz has won with Serge Hoeltschi as director. In previous years, the TV commercials "Stevie Wonder" and "Andrea Bocelli" for the Mühlehalde home for the blind won the highest award at the Edi.
Ruf Lanz won the Gold Edi in the highly competitive Commercials category for the Hiltl cinema spot "Sound Designer" last night. However, they found out about it from Werbewoche.ch and Persoenlich.com, not from the organizer. This is why neither the concept developer of the commercial, Markus Ruf, nor the director, Serge Hoeltschi, nor the producer Daniela Berther from Onfilm Switzerland were present at the event. Client Rolf Hitl, owner of the Zurich restaurant of the same name, was also not at the Schiffbau.
Markus Ruf comments: "This could be avoided if the organizers would discreetly inform the winners in advance. Just like all the prestigious awards do, right up to Cannes. Otherwise, in view of the Hiltl spot, I would be inclined to speak of a cucumber organization with tomatoes on its eyes." Ruf emphasizes that his criticism is directed solely at the organization, not the jury. "Three years ago, when I was an Edi juror myself, I found them to be very professional."
Incidentally, this is the third Gold Edi that Ruf Lanz has won with Serge Hoeltschi as director. In previous years, the TV commercials "Stevie Wonder" and "Andrea Bocelli" for the Mühlehalde home for the blind won the highest award at the Edi.
