Axa Winterthur launches new customer magazine for SMEs
Axa Winterthur Insurance is launching a new customer magazine for small business owners. The publication appears quarterly with a circulation of 100,000 copies in German, French, and Italian.
Axa Winterthur Insurance is launching a new customer magazine: The publication, titled *Meine Firma*, is aimed at small business owners and aims to provide them with as much practical value and everyday assistance as possible, according to a press release. The magazine’s title, as well as various sections such as «My Pride,» «My Future,» and «My Everyday Life,» are intended to underscore the SME insurer’s commitment to putting its customers—rather than itself—at the forefront of the new publication.
’Meine Firma" replaces the previous trade magazine "Vorsorge" and is published quarterly with a circulation of 100,000 copies in German, French, and Italian. To accommodate the diverse interests of the three language regions, certain sections are tailored to specific regions. The new magazine is accompanied by a website. At Meine-firma.ch, the magazine is also available as an e-paper, supplemented by additional information on the topics covered in the 32-page print edition.
The Internal Communication & Publications department at Axa Winterthur is responsible for the concept behind *Meine Firma*, with support from Christoph Grenacher, managing director of the Mediaform agency. The magazine is designed and produced by the Zurich-based agency Infel, which is also responsible for securing third-party advertisements for the magazine.
’Meine Firma" replaces the previous trade magazine "Vorsorge" and is published quarterly with a circulation of 100,000 copies in German, French, and Italian. To accommodate the diverse interests of the three language regions, certain sections are tailored to specific regions. The new magazine is accompanied by a website. At Meine-firma.ch, the magazine is also available as an e-paper, supplemented by additional information on the topics covered in the 32-page print edition.
The Internal Communication & Publications department at Axa Winterthur is responsible for the concept behind *Meine Firma*, with support from Christoph Grenacher, managing director of the Mediaform agency. The magazine is designed and produced by the Zurich-based agency Infel, which is also responsible for securing third-party advertisements for the magazine.
