SF rate down on last year
In October 2008, Swiss television achieved an average daily market share of 33.1 percent. This is 1.3 percentage points less than in the same month of the previous year.
In October 2008, Swiss television achieved an average market share of 33.1% for the whole day. This is 1.3 percentage points less than in the same month last year. October 2007 was a strong month due to the coverage of the federal elections and the audience favorite "Die Herbstzeitlosen", SF explained the figures in a press release on Tuesday.
However, the statistics for the current year are more successful when the months are added together: From January to October 2008, the average value is 34.4 percent. This puts SF 0.9 percentage points above the annual average for 2007.
Interest in the Internet offering has increased significantly. In October 2008, Sf.tv recorded around 189,100 visits per day. This is 59,100 more visits than in the same month last year. "SF Meteo" was the most-visited service in October 2008 and recorded the largest increase of 64 percent compared to the same month last year. The news and sports platforms also recorded growth. The number of downloads of podcasts even doubled compared to the same month last year, from 6,700 to 15,800 per day. In addition, SF videos were accessed 7,900 times a day on YouTube.
However, the statistics for the current year are more successful when the months are added together: From January to October 2008, the average value is 34.4 percent. This puts SF 0.9 percentage points above the annual average for 2007.
Interest in the Internet offering has increased significantly. In October 2008, Sf.tv recorded around 189,100 visits per day. This is 59,100 more visits than in the same month last year. "SF Meteo" was the most-visited service in October 2008 and recorded the largest increase of 64 percent compared to the same month last year. The news and sports platforms also recorded growth. The number of downloads of podcasts even doubled compared to the same month last year, from 6,700 to 15,800 per day. In addition, SF videos were accessed 7,900 times a day on YouTube.
