Ticketcorner markets the Hallenstadion
Going forward, Ticketcorner will market events at the Hallenstadion through its distribution channels and, in return, handle approximately 50 percent of the Hallenstadion’s ticket sales. The ticket seller will also maintain a permanent ticket office at the Hallenstadion.
Ticketcorner and Zurich's Hallenstadion are entering into a strategic partnership as of January 1, 2009. Ticketcorner will support the marketing of events in the Hallenstadion and will be permanently present in the Hallenstadion with a staffed ticket sales point. This means that one of Switzerland's leading ticket sellers is working together with the largest organizer of indoor events in the German-speaking world. Ticketcorner has been a ticketing partner of important Hallenstadion customers such as Good News, Mercedes CSI, Art On Ice, Sixdays, the Super10Kampf and others for many years.
The cooperation is a response to the major upheavals in the international live entertainment market, particularly in ticketing, according to a press release issued on Wednesday. Ticketcorner is now a kind of "admission portal" for all events at the Hallenstadion: at least half of all tickets for events at the Hallenstadion are to be sold via Ticketcorner sales channels, including call centers, Ticketcorner.com and over 1,400 advance booking offices throughout Switzerland. This will significantly improve the marketing of events in the Hallenstadion, and AG Hallenstadion will also receive a share of the added value in the live entertainment market.
To underpin this strategic partnership, Ticketcorner will acquire five percent of the share capital of AG Hallenstadion. "The cooperation is based on the strategic objective of sustainably anchoring the Hallenstadion as a leading sports and live venue in Europe and marketing our events in the best possible and customer-oriented way," Hallenstadion Director Felix Frei is quoted as saying in the press release. With Ticketcorner, the Hallenstadion offers customers one of the best available marketing platforms in Switzerland with great potential and a high level of expertise in the area of customer relations.
The cooperation is a response to the major upheavals in the international live entertainment market, particularly in ticketing, according to a press release issued on Wednesday. Ticketcorner is now a kind of "admission portal" for all events at the Hallenstadion: at least half of all tickets for events at the Hallenstadion are to be sold via Ticketcorner sales channels, including call centers, Ticketcorner.com and over 1,400 advance booking offices throughout Switzerland. This will significantly improve the marketing of events in the Hallenstadion, and AG Hallenstadion will also receive a share of the added value in the live entertainment market.
To underpin this strategic partnership, Ticketcorner will acquire five percent of the share capital of AG Hallenstadion. "The cooperation is based on the strategic objective of sustainably anchoring the Hallenstadion as a leading sports and live venue in Europe and marketing our events in the best possible and customer-oriented way," Hallenstadion Director Felix Frei is quoted as saying in the press release. With Ticketcorner, the Hallenstadion offers customers one of the best available marketing platforms in Switzerland with great potential and a high level of expertise in the area of customer relations.
