Fast Track curves for 3+ with police car through Zurich
For three days, a real American police car with a riddled-with-holes body drove through downtown Zurich. Fast Track, an agency of the Publisuisse Group, launched this campaign for the TV station 3+ to draw attention to the station’s crime drama lineup.
For three days, a real American police car with a perforated body was driven through Zurich city center. The Publisuisse Group agency Fast Track initiated this campaign for the TV station 3+ to draw attention to the station's crime series. A driver dressed as a policeman drove the rolling advertisement through the city.
The 3+ channel's crime series range from CSI, Criminal Intent and Navy CIS to Crossing Jordan, Bones and Monk.
Responsible at 3+: Dominik Kaiser (overall responsibility, Cindy Muff (Head of Communications. Responsible at Fast Track: Florian Beck (CD), Denis Schwarz (AD), Thomas Berger (AD), Raphael Monsch (AD), Felix Freese (text), Dominique Ospel (consulting), Gloor Maler und Werbetechnik (printing), Neufeld Special Cars.
The 3+ channel's crime series range from CSI, Criminal Intent and Navy CIS to Crossing Jordan, Bones and Monk.
Responsible at 3+: Dominik Kaiser (overall responsibility, Cindy Muff (Head of Communications. Responsible at Fast Track: Florian Beck (CD), Denis Schwarz (AD), Thomas Berger (AD), Raphael Monsch (AD), Felix Freese (text), Dominique Ospel (consulting), Gloor Maler und Werbetechnik (printing), Neufeld Special Cars.
