Allink.creative redesigns Chio chips website
Intersnack has expanded its range of potato chips and developed new packaging as part of a comprehensive relaunch. The Zurich agency Allink.creative designed the new appearance with illustrative elements, variety names and Chio red as the basic color. Four colors are used to indicate the different flavors.
Intersnack has expanded its range of potato chips and developed new packaging as part of a comprehensive relaunch. The Zurich agency Allink.creative designed the new appearance with illustrative elements, variety names and Chio red as the basic color. Four colors are used to indicate the different flavors.
Chio wants to strengthen its market position with the new wasabi flavor and clearly signal the varieties with the new design. The four chip varieties are now on the shelves with a new look. A classic advertising campaign will support the relaunch from calendar week 47.
Responsible at Intersnack Switzerland: Manfred Blatter (Marketing Director). Responsible at Allink.creative: Christoph Schlatter (creative direction/graphics), Manuel Hofer (graphics), David Zangger (image processing), Dieter Wahl (photography). Lithos and technical editing: StreuliCreations.
Chio wants to strengthen its market position with the new wasabi flavor and clearly signal the varieties with the new design. The four chip varieties are now on the shelves with a new look. A classic advertising campaign will support the relaunch from calendar week 47.
Responsible at Intersnack Switzerland: Manfred Blatter (Marketing Director). Responsible at Allink.creative: Christoph Schlatter (creative direction/graphics), Manuel Hofer (graphics), David Zangger (image processing), Dieter Wahl (photography). Lithos and technical editing: StreuliCreations.
