Last chance for pay TV station Premiere
The Munich-based Tay-TV platform Premiere recorded a loss of 89 million euros in the third quarter of 2008. Rupert Murdoch's group, which holds a 25 percent stake in the broadcaster, wants to make German pay-TV a success with Premiere Group CEO Mark Williams.
The Munich-based Tay-TV platform Premiere recorded a loss of 89 million euros in the third quarter of 2008. Rupert Murdoch's group, which holds a 25 percent stake in the broadcaster, wants to make German pay-TV a success with Premiere Group CEO Mark Williams.
According to the Süddeutsche Zeitung, the attempt is now seen as the last chance. A planned purchase of the live rights for the German Soccer League, which Premiere wants to acquire, will play an important role in this. Williams is also planning to change the sales model with longer-term subscriptions for new customers, a reduction in the variety of tariffs and a reduction in costs. However, he told the Süddeutsche Zeitung that no redundancies are planned.
According to the Süddeutsche Zeitung, the attempt is now seen as the last chance. A planned purchase of the live rights for the German Soccer League, which Premiere wants to acquire, will play an important role in this. Williams is also planning to change the sales model with longer-term subscriptions for new customers, a reduction in the variety of tariffs and a reduction in costs. However, he told the Süddeutsche Zeitung that no redundancies are planned.
