Alex Schmid for Gauloises: Dazzling Limited Edition
The direct marketing agency Alex Schmid Direct has developed a launch campaign for Gauloises' new limited edition. The dazzling packaging design of this special edition is intended to evoke the fast-paced nature of major international cities.
The direct marketing agency Alex Schmid Direct has designed a launch campaign for the new Limited Edition of Gauloises. The agency was inspired by the theme of the big city for the implementation of the brand message "Liberté toujours": The dazzling pack design is meant to mimic the fast pace of international world metropolises, hitting "the core of cosmopolitan consumer insights," the agency writes in a media release.
The aim is to combine target group-specific activities, sales support measures, events and branding through an SMS&WIN mechanism. This is intended to ensure acquisition and customer loyalty.
The campaign will use exclusive Collection Box mailings for collectors, 3D cards for new customers, a multi-stage email permission campaign, online promotions, SMS flights and various trade activities.
The aim is to combine target group-specific activities, sales support measures, events and branding through an SMS&WIN mechanism. This is intended to ensure acquisition and customer loyalty.
The campaign will use exclusive Collection Box mailings for collectors, 3D cards for new customers, a multi-stage email permission campaign, online promotions, SMS flights and various trade activities.
Responsible at Gauloises: Fabiana Falce (Junior Brand Manager). Responsible at Alex Schmid Direct: Dominik Buser (design), Sara Meier (text), Sabrina Bjöörn, Daniela Schmid (consulting).
