Opposition to plans to finance SRG
Den Verlegern und dem Gewerbeverband stösst sauer auf, dass die privaten Medien und die Betriebe stärker zur Kasse gebeten werden sollen.
The Swiss Trade Association (SGV) expressed its outrage at the federal government's intention to collect up to CHF 60 million in additional fees from businesses, among other things. It is offensive that the Federal Council wants to collect the money from SMEs, said SGV spokesman Patrick Lucca at the request of SDA. The association recommends that its members do not pay the fees and duly deregister with Billag. The argument: "An SME cannot listen to the radio," said Lucca. Consumers were already paying the fees as private individuals. However, the SGV is pleased that the fees will not be increased.
Swiss press "still fundamentally against"
The Swiss Publishers Association is disapproving of the Federal Council's openness towards advertising on SRG websites. The Swiss press is "still fundamentally against it", said Urs Meyer, the association's managing director. If online advertising were permitted for the SRG, a fee-financed company would be taking money away from the private sector, said Meyer. The additional SRG advertising time alone could lead to publishers losing advertising money. The association is now waiting to see what SRG wants to present in the announced talks.
SRG wants to convince the publishers that a joint approach "against the major international competitors" is appropriate, SRG spokesperson Daniel Steiner said on request. Advertising money in the online market is being diverted primarily from foreign portals such as Google and Facebook.
Imprint and SMM disappointed
The media unions find it incomprehensible that the Federal Council does not want to increase the fees. Impressum was disappointed. The Federal Council is explicitly urging the SRG to compete with newspaper publishers, which are under economic pressure. In doing so, it is putting both private and public media under pressure to save money. The Swiss Syndicate of Media Professionals (SSM) considers the decision to be "absurd": although the Federal Council acknowledges the SRG's additional financial requirements, it does not want to increase the fees. As this does not even compensate for inflation, the SRG will have to provide the same service with less money in future.
SRG could not really have expected a fee increase because it had not formally requested one, said SRG spokesperson Steiner on SRG's position on the fee issue.
Swiss press "still fundamentally against"
The Swiss Publishers Association is disapproving of the Federal Council's openness towards advertising on SRG websites. The Swiss press is "still fundamentally against it", said Urs Meyer, the association's managing director. If online advertising were permitted for the SRG, a fee-financed company would be taking money away from the private sector, said Meyer. The additional SRG advertising time alone could lead to publishers losing advertising money. The association is now waiting to see what SRG wants to present in the announced talks.
SRG wants to convince the publishers that a joint approach "against the major international competitors" is appropriate, SRG spokesperson Daniel Steiner said on request. Advertising money in the online market is being diverted primarily from foreign portals such as Google and Facebook.
Imprint and SMM disappointed
The media unions find it incomprehensible that the Federal Council does not want to increase the fees. Impressum was disappointed. The Federal Council is explicitly urging the SRG to compete with newspaper publishers, which are under economic pressure. In doing so, it is putting both private and public media under pressure to save money. The Swiss Syndicate of Media Professionals (SSM) considers the decision to be "absurd": although the Federal Council acknowledges the SRG's additional financial requirements, it does not want to increase the fees. As this does not even compensate for inflation, the SRG will have to provide the same service with less money in future.
SRG could not really have expected a fee increase because it had not formally requested one, said SRG spokesperson Steiner on SRG's position on the fee issue.
