Futurecom: Making violence an online experience for Tibetanyouth

The interactive agency Futurecom has realized an online campaign for the association Tibetan Youth in Europe (VTJE), which draws the attention of people in Switzerland to the violent occupation of Tibet and the human rights violations there. The aim is also to call for donations. To this end, the agency has created an interactive banner: A dark green field in the center of the homepage with the statement "Experience for yourself what everyday life in Tibet means.", is designed to get visitors to move their mouse over the banner. Once there, the mouse pointer is immediately greeted and followed by clenched fists. This should allow potential donors to experience first-hand what it means to be restricted in their own freedom of movement and to experience arbitrary violence, writes the agency in a press release on Tuesday. By clicking on the "Donate now." banner, the violence can be stopped, at least on the banner.