Last but not least: Condom ringtone in the fight against Aids
Different country, different customs. True to this motto, India’s AIDS prevention efforts rely on different methods in the fight against this immune system disease. A condom-themed cell phone ringtone is being used to combat Indians’ aversion to condoms.
Different country - different customs. True to this motto, India's AIDS prevention program is using other means in the fight against the immune disease. A condom cell phone ringtone is intended to combat Indians' reluctance to use condoms. When a call is received, the "Condom a capella" and promotes the use of condoms. The ringtone is primarily intended to help overcome inhibitions and taboos in this context, announced a representative of the campaign organization BBC World Service Trust.
According to NZZ Online, the initiative is financed by the foundation of Microsoft founder Bill Gates and his wife Melinda. And what Bill is doing is working. Sales of condoms have increased by 85 million within six months. However, the health authorities have set their sights even higher: in the fight against AIDS, they plan to increase condom sales in the country from the current 1.7 billion units to three billion annually. A new "taboo" advertising campaign, whose star is a dog called "Condom", will be launched on Friday. It will be interesting to see what New Delhi comes up with next.
According to NZZ Online, the initiative is financed by the foundation of Microsoft founder Bill Gates and his wife Melinda. And what Bill is doing is working. Sales of condoms have increased by 85 million within six months. However, the health authorities have set their sights even higher: in the fight against AIDS, they plan to increase condom sales in the country from the current 1.7 billion units to three billion annually. A new "taboo" advertising campaign, whose star is a dog called "Condom", will be launched on Friday. It will be interesting to see what New Delhi comes up with next.
