Wirz Group: stake in Wirz Brugger Lüthi relinquished
Die Wirz Gruppe gibt ihre Minderheitsbeteiligung an der Dialog-Marketing-Agentur Wirz Brugger Lüthi Dialog auf. Die Dialog- und Direktmarketingkompetenzen werden zukünftig in der Gruppengesellschaft Assai Dialog + Digital konzentriert.
This joint decision was confirmed by the General Meeting of Wirz Partner Holding on May 20, 2010. Wirz Brugger Lüthi Dialog now offers its dialog marketing services under the name WBL Dialog. The new market presence is intended to emphasize the company's independence from the Wirz Group, which still held a 20 percent stake in Wirz Brugger Lüthi until the beginning of 2010. At the same time, the abbreviation WBL will remain in the name.
"By separating from Wirz Brugger Lüthi, we are achieving a clear division of tasks and specialization within the Wirz Group," says Geri Aebi, Chairman of the Wirz Group Executive Board, commenting on this decision. Stefan Brugger, CEO of WBL Dialog, on the new market presence: "The separation from the Wirz Group gives us the entrepreneurial freedom to further develop our agency in a targeted and independent manner in an extremely dynamic market."
In addition to Assai Dialog + Digital, the Wirz Group also includes Wirz Werbung, which focuses on marketing communications, and Wirz Corporate, which focuses on corporate communications and branding.
"By separating from Wirz Brugger Lüthi, we are achieving a clear division of tasks and specialization within the Wirz Group," says Geri Aebi, Chairman of the Wirz Group Executive Board, commenting on this decision. Stefan Brugger, CEO of WBL Dialog, on the new market presence: "The separation from the Wirz Group gives us the entrepreneurial freedom to further develop our agency in a targeted and independent manner in an extremely dynamic market."
In addition to Assai Dialog + Digital, the Wirz Group also includes Wirz Werbung, which focuses on marketing communications, and Wirz Corporate, which focuses on corporate communications and branding.
