Free newspaper News: Mittelland edition to be discontinued
One year after the launch of the commuter newspaper News, the Mittelland edition is being discontinued. According to the publishers involved, it has become clear that the advertising market has no need for a separate Mittelland edition. No jobs will be cut.
One year after the launch of the commuter newspaper News, the Mittelland edition is being discontinued. According to the publishers involved, it has become clear that the advertising market has no need for a separate Mittelland edition. No jobs will be cut.
As of December 8, 2008, News will only be published in three regional editions: "News Basler Zeitung" with 55,000 copies, "News Berner Zeitung" with 60,000 copies and "News Tages-Anzeiger" with 185,000 copies. The majority of the circulation of "News Mittelland" will be shifted to these three editions.
According to the press release, supplying the Mittelland region with the three remaining editions is in line with the focus of the Mittelland regions on the three surrounding centers. In addition, the concentration on three editions supports the strategy of the three partners to complement their subscribed daily newspapers.
According to their own statements, the three participating publishers Basler Zeitung Medien, Espace Media and Tamedia are satisfied with the development of News. According to a study commissioned by the partners, the free newspaper reached an average of 283,000 readers between May and July 2008.
According to the press release, the editorial team has now begun further development of the layout. The improvement in reader guidance should be completed by mid-December 2008.
The commuter newspaper News was first published on December 5, 2007. The initial circulation of the four regional editions was 334,000 copies, now it will be 300,000.
As of December 8, 2008, News will only be published in three regional editions: "News Basler Zeitung" with 55,000 copies, "News Berner Zeitung" with 60,000 copies and "News Tages-Anzeiger" with 185,000 copies. The majority of the circulation of "News Mittelland" will be shifted to these three editions.
According to the press release, supplying the Mittelland region with the three remaining editions is in line with the focus of the Mittelland regions on the three surrounding centers. In addition, the concentration on three editions supports the strategy of the three partners to complement their subscribed daily newspapers.
According to their own statements, the three participating publishers Basler Zeitung Medien, Espace Media and Tamedia are satisfied with the development of News. According to a study commissioned by the partners, the free newspaper reached an average of 283,000 readers between May and July 2008.
According to the press release, the editorial team has now begun further development of the layout. The improvement in reader guidance should be completed by mid-December 2008.
The commuter newspaper News was first published on December 5, 2007. The initial circulation of the four regional editions was 334,000 copies, now it will be 300,000.
