Media freedom campaign: SRG to review cost structure
The Federal Council is granting SRG both additional fee money and further advertising opportunities outside prime time - now even the option of offering advertising on the internet. The Media Freedom Campaign is demanding that SRG review its cost structure instead.
To this end, the Campaign for Media Freedom, together with 114 co-signing National Councillors, supports the motion of its board member Thomas Müller "SRG. No additional fee money". The National Council submitted the motion last Friday. The SRG must make do with the existing fee and advertising money, demands the media freedom campaign. "It is not understandable why all private media companies have to operate their business on the basis of the current market conditions, which do not allow any price increases or volume expansions, but SRG should receive additional income through regulation," it says in a communiqué. In this way, the Federal Council is maintaining further competitive advantages for SRG and making it more difficult for private media providers to recover economically.
Instead of looking for new sources of money in the area of fees, SRG should review its cost structure. SRG has been increasing its fee income for five years. However, the additional fee money has been consistently used to expand additional programs. With the convergence of radio and television, there is considerable potential for cost savings in the administrative area. In addition, radio and television fees are among the highest in the world.
Instead of looking for new sources of money in the area of fees, SRG should review its cost structure. SRG has been increasing its fee income for five years. However, the additional fee money has been consistently used to expand additional programs. With the convergence of radio and television, there is considerable potential for cost savings in the administrative area. In addition, radio and television fees are among the highest in the world.
